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Fishing For Commercial Borrowers

April 26, 2012 Leave a comment
Fishing for Commercial Borrowers

Fishing For Borrowers

I recently watched a TV commercial for a local bank. At first I thought the ad was for a travel website, because they showed families enjoying their vacation. Then I realized they were selling their ATM access. Nothing was said about loan programs or commercial lending. The fact is, they don’t want borrowers to contact them because the answer is most likely going to be NO.

Private Lenders are looking for borrowers. Most brokers don’t have the resources to alert the masses and most borrowers instinctively go to banks. This article will give you some ideas on how to fish for borrowers and get them to come to you.

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