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Posts Tagged ‘Commercial Mortgage’

The Art of Writing an Executive Summary for Private Lending

April 13, 2011 7 comments

I usually start my blogs out with something amusing to get the readers’ attention.

This time I thought the picture makes a great point. Every business plan is good for something – then there’s that whole perceived value thing.  This article will give some tips to creating an executive summary targeted to private lenders for commercial real estate.

Personalize Each Submission

Investors looking for funding or joint ventures should tailor their documents to match the recipient’s interest if they wish to be taken seriously. Because of competition in the industry, private lenders don’t publish their criteria, rates, or preferred deals. Each deal is evaluated on its own merit and a decision to work with a borrower or JV partner is based on a small window of opportunity via the executive summary.

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